If you’re a coach, you already know: the market is growing fast. Coaching is no longer niche it’s mainstream. Business coaches, life coaches, mindset coaches, wellness mentors, and high-performance strategists are building personal brands and transforming lives. But here’s the part no one tells you, you’re expected to be a content machine.
Every week, you need to show up on:
- YouTube
- Podcasts
- Webinars
- And maybe even a course platform
All while serving clients, creating offers, running sales calls, and building your business backend. It’s exhausting and it’s not sustainable. That’s why the coaches who are thriving are delegating their brand-building to someone who can do it smarter, faster, and better: A Marketing Virtual Assistant (Marketing VA).
“I’ll Just Do It Myself” Is Slowing You Down
Many coaches hit a plateau because they try to do it all: write the emails, film the Reels, launch the funnels, and edit their podcast alone. It works until it doesn’t. The problem isn’t your content. It’s your bandwidth. You’re pouring energy into tasks that aren’t in your zone of genius. And it’s holding you back from coaching, launching, and scaling. Delegating your marketing isn’t a luxury it’s a business growth strategy.
What Is a Marketing Virtual Assistant?
A Marketing VA is a remote team member who helps coaches grow their online presence and build brand authority. Unlike generalist VAs, they specialize in digital marketing for personal brands, bringing skills in content creation, social media, email marketing, and more. Their role is to boost your visibility while giving you time back to focus on coaching and growth.
They can help you with:
- Creating, repurposing, and scheduling content
- Managing email marketing
- Maintaining your brand voice
- Supporting launch campaigns
- Working with tools like Canva, ChatGPT, Notion, Mailchimp, Metricool, and more
- Communicating in both English and Spanish
Unlike freelancers, they don’t wait to be told what to do. They work inside your systems, offer strategic input, and become a long-term asset to your business. It’s like having a marketing department without the overhead.
Why Coaches, Specifically, Need a Marketing VA
Coaching is a high-touch, high-trust business. You’re not just selling a service, you’re sharing your voice, your values, and your expertise. Your brand is built on personal connection and authenticity, which is why handing over any part of it can feel risky. But that’s exactly why you need a specialized Marketing VA, someone who understands:
- The tone of a personal brand
- The storytelling behind transformation
- The consistency required for trust-building
- The fast pace of launching and promoting online offers
- The nuances of speaking to English and Spanish-speaking audiences
A good Marketing VA won’t just “help.” They’ll build your visibility, expand your impact, and create systems that keep your business moving even when you’re off coaching.
🎥 Real Client Testimonial:
👉 Want to experience results like these? Contact us today!
What Coaches Are Delegating to Their Marketing VAs
Based on our experience at There is Talent, these are the first tasks most coaches choose to delegate when they start working with a Marketing Virtual Assistant. They’re often the most time-consuming and repetitive activities, the ones that keep you busy but don’t directly drive growth. By handing off these responsibilities, coaches free up time to focus on what really matters: serving clients, refining offers, and growing their impact. Here’s what we see coaches at delegate first:
🧵 Content Creation & Repurposing
- Instagram posts, Reels, carousels
- LinkedIn strategy and posts
- Podcast snippets and blog repurposing
- Weekly content calendars
- Thought-leadership visuals and templates
Source : Entrepreneur Magazine
✉️ Email Marketing
- Welcome series and nurture flows
- Promotional campaign emails
- List cleaning and segmentation
- Monthly newsletters
- A/B testing subject lines and improving deliverability
🎯 Launch Planning & Strategy
- Countdown content and email flows
- Funnel tracking
- Lead magnet formatting and automation
- KPI monitoring and content adjustments
- Bilingual campaign management (U.S. + LATAM)
🛠️ Tech & Admin
- Updating Kajabi, Notion, WordPress, or Mailchimp
- Uploading content to your podcast/blog
- Coordinating lead capture tools
- Organizing testimonials and portfolio pieces
- Setting up automations with tools like Zapier
What Happens After 90 Days with a Marketing VA?
Wondering what kind of results you can expect when you finally delegate your marketing? We tracked the impact Marketing VAs have made for coaches just like you, and the difference is huge. From saving hours each week to posting more consistently and growing your audience in two languages, these VAs don’t just help, they transform how your business runs.
Here’s a snapshot of what happens when you stop trying to do it all alone and let a Marketing VA from There is Talent take the reins:
Real Business Results: What Happens After 90 Days with a Marketing VA
The impact of hiring a Marketing VA from There is Talent isn’t just visible, it’s measurable. Coaches consistently report powerful improvements across key areas of their business:
- ⏱️ 15–25 hours saved per week on content, scheduling, and admin work.
- 📅 3–5x more consistent posting across Instagram, email, and LinkedIn.
- 📈 +30% engagement growth from higher-quality, audience-focused content.
- ✉️ 20–50% email list growth through optimized campaigns and lead magnets.
- 💬 More visibility and follower growth without burning out.
- 💡 Faster execution of ideas, with less time spent stuck in planning mode.
- 🧘 More headspace for coaching and strategy, instead of tech tasks.
- 🌍 Presence in both English + Spanish markets, no more relying on AI translations.
- 💵 Revenue growth from improved brand authority, better launches, and consistent visibility.
These are the kinds of results that become possible when you stop doing it all alone and start delegating smart.
There is Talent Tips: How to Work Best with Your VA
Want to hit the ground running with your Marketing VA and make the most of your investment from day one? These expert tips will help you build a strong foundation for collaboration, streamline your workflow, and set your VA up for success, so you can see real results, faster:
1. Get Clear on Your Voice
Give examples of content you love. Share your values. Let your VA understand the energy behind your brand.
2. Think in Topics
You don’t need to write the post. Just give your VA the idea or a short voice note, they’ll take care of the rest.
3. Set Weekly Check-Ins
Even a 10-minute touchpoint each week can align goals, campaigns, and ideas.
4. Use a Content Hub
Keep everything in one place: testimonials, past posts, favorite quotes, and CTAs.
5. Let Go (Strategically)
You don’t have to check every caption. Once you build trust, your VA will run with it and free you to grow.
Why Coaches Trust There is Talent
We’re not a freelancer marketplace. We’re a human-first VA agency that matches coaches with:
- ✅ Trained Marketing VAs
- ✅ Fluent English and Spanish speakers
- ✅ Experts in tools like Canva, Metricool, Mailchimp, Notion, ChatGPT
- ✅ VAs who work in your time zone and your rhythm
- ✅ Delegation partners who don’t just “do tasks,” they build momentum
We handle the recruiting, vetting, and onboarding so you don’t have to waste time training from scratch.
Ready to Show Up Like the Brand You Really Are?
You became a coach to transform lives, not write emails at 11 p.m. Let a Marketing VA help you scale your presence, grow your impact, and get your time back.
