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Why You Should Consider Latin American VAs

Latin American VAs

Latin American VAs have become a great opportunity for American companies. Latin America has been growing and offering spaces to American business owners for a decade now.

If you’re considering hiring a virtual assistant, you may found indecisive about where to look for one. You are probably indecisive because hiring a VA from the US may lead to higher costs. On the other hand, hiring a VA in the Philipines or India may make it difficult to coordinate meetings due to the time difference.

That’s why South America may be the perfect destination for you to look at.

South America’s economy is booming. Colombia is one of the biggest economies in Latin America and it’s filled with cultural diversity and talented candidates.

There are a number of reasons why you should consider hiring a VA based in Colombia. These reasons will be explained below.

#1 Talent in Latin America is growing

Let’s start talking about talent in general in Colombia. The younger population is now more eager to study much further than a bachelor’s degree. More people today are getting postgraduate degrees than ever before. And many Colombian universities are offering online courses to the whole world on popular platforms such a Coursera.

#2 Latin American VAs love to travel and gain experience overseas

The previous point goes hand in hand with this one. One thing is for certain, Colombians love to travel and gain experience overseas.

Most South Americans seek to go overseas to pursue postgraduate studies and work abroad. This allows them to learn about many more cultures, observe new trends in innovation and learn new languages. The very broad experience and cultural diversity many virtual assistants have is something that your company can benefit from in great amount.

latin american vas

#3 Most Latin American VAs are fluent in English and even a third language

As most Latin Americans look up to English-speaking countries to continue their studies and experience, many Colombians improve their level of English when living abroad. However, Colombians don’t start learning a language once they go abroad.  By being in a foreign country they improve their skills like anyone else. Having a good level of English is important for many Colombians even before ever going overseas.

Most Colombians cannot even finish their bachelor’s degree without passing an official English test such as the globally accepted TOEFL or IELTS. Even more interesting, the amount of bilingual schools in Colombia is very high, meaning that people are used to learning new languages at a very young age.

For many Colombians, a second language is not enough. Some even go to learn Portuguese (due to the proximity to Brazil) and even several European languages such as German and Italian.

#4 Technology and IT literacy

Colombia has more graduates in IT fields than any other Latin American country. This does not mean that all virtual assistants will have IT degrees, but what it does suggest is that the country counts with high adaptability to new technological trends and software.

Technology is growing in Colombia just like a high English level and fluency is also an important factor for the population.

#5 The Time-Zone in Latin America

One big advantage of working with a virtual assistant in Colombia is the time zone. Colombia has the same time zone as the East Coast of the US and a difference of 3 hours with the West Coast. This is clearly an advantage when you want to reach out to your VA. Calls with your VAs are always possible and very easy to coordinate.

latin american vas time zone

#6 It May Be Cheaper to Hire Latin American VAs

Latin American countries all have different currencies from one another. If you are an American-based start-up or small business, it may be easier for you to hire someone abroad.

This is because the cost of living in Colombia may be lower than in many American cities.

Additionally, it is worth mentioning that if you hire a virtual assistant you would be paying for the hours the VA works for you. You can decide on 10, 20, or 40 hours per week while not having to worry about other employee expenses.

You can contact us at There is Talent to tell us what you need, and we will be able to connect you with a great virtual assistant. Hiring a virtual assistant from Colombia will bring your business great advantages at lower costs.


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