Virtual Assistants for Lead Generation
Virtual Assistants for Lead Generation are one of the best strategies many entrepreneurs are using all over the world. This is because the lead generation process is time-consuming and it tends to be very repetitive. Without a doubt, this is a great task that can be delegated to great virtual assistants for lead generation.
Learning how to generate leads has become an essential part of any business that wants to succeed in the digital world, so first of all, let’s talk about what a lead is for us.
What is a lead?
The leads we mention are people who have indicated an interest in a company’s product or service in any way.
Generally, these leads start the interaction with a company by sharing personal information such as email or WhatsApp number (something very used lately for proving to be quite efficient to interact with the lead in a more comfortable way) to access an offer, trial, or subscription.
These types of leads are of the inbound type, that is, they are people who have shown interest in a product and are the ones that generally work best for all companies. On the contrary, the leads that are obtained with purchased lists containing information from people who do not know a specific company represent cold leads.
You should take note of the crucial difference between the treatment of cold leads and organic leads.
In this article, we refer to the tasks that a virtual assistant can perform to help entrepreneurs generate more organic leads.
Types of Leads
It is necessary to emphasize that not all leads are the same (nor are they qualified in the same way). There are different types of leads depending on how they are qualified and what stage of the lifecycle they are in.
Marketing qualified leads
These are prospects who have responded to the marketing efforts but are not ready for the sales team. A clear example of an MQL is a person who has purchased a guide on your website and has left you their personal information, however, this person has not yet shown interest in making a purchase or learning more about your product or service.
Sales Qualified Leads
This type of lead is one that has shown interest in paying for a product or service or is interested in learning more about your product or service.
Product or service qualified leads
Leads of this type have already used your product or service and are interested in purchasing the premium version of it. A clear example of this type of lead is when a person uses a free version of a product and decides to upgrade.
How is the lead generation process?
Usually, lead generation starts from the same point and generates the same journey for everyone.
1. The person discovers your company thanks to a blog post or social media channels.
2. This person clicks on a CTA (Call to Action that directs them to a landing page to get some kind of content in exchange for their information.
3. Now you have this lead’s information, such as their email and/or WhatsApp and you can reach out to them to nurture the relationship and promote the sale.
Tasks your Virtual Assistant for Lead Generation Do
Before hiring a virtual assistant, we always recommend that you have a clear idea of the tasks she will perform, as well as the time it may take and the specific processes.
In this case, we recommend in the first instance that you know exactly what stage you are focusing your efforts on with your virtual assistant, is it getting MQLs or SQLs, for example?
Let’s take a look at some of the main tasks a virtual assistant can perform to support your lead generation efforts.
Optimized Content Creation
Content is king when it comes to inbound strategies. You can include CTAs anywhere in your content, but the content must delight the reader; the more interested they are in your content, the more likely they are to click on your CTAs. For this, it is essential to have a virtual assistant who has had experience creating content and is familiar with CTAs and SEO.
Within the creation of content, we can also take into account emails to nurture your leads, publications in social media, and your blogs, among others.
ADs and Retargeting
Your virtual assistant can be in charge of creating attention-grabbing designs and copy that encourages people to follow your CTAs. In addition, in some cases, they can design your landing page so that both your landing page and your offer deliver what they promise through your AD.
Virtual Assistants for Lead Generation in Facebook
Today we have two main tools for generating leads on Facebook: Facebook ads and CTA buttons at the top of the page.
Your virtual assistant can help you create or improve your Facebook page so that customers get directly to your landing page and proceed to share their information with you, as well as help you design Facebook ad campaigns.
Virtual Assistants for Lead Generation in LinkedIn
LinkedIn has one of the easiest options when it comes to paid network advertising, the Lead Gen Form that automatically populates with users’ profile data when they click on a CTA, making it easy to capture information.
PPC Lead Generation
Pay Per Click refers to all the ADs we get on Google. Your virtual assistant can support you in keyword research as well as structuring your AD campaigns for Google.
Virtual Assistants for Lead Generation are Incredible Support for your Business
Sometimes people confuse virtual assistants with specialists and although many of them might be, this is not the rule for all of them.
Virtual assistants for lead generation have a basic set of skills that they can expand with the necessary training.
This is how many of our virtual assistants have learned to work with the software they didn’t know or to perform tasks for the first time, yet we have seen them evolve to the point of becoming experts in what they didn’t know before.
Virtual Assistants for Lead Generation: Basic Tasks
Today, we are involved with many clients who are looking for more leads for their businesses. For this reason, we have focused on improving the skills of our team.
If you want to learn more about what our team of virtual assistants can do for your business, book a call today with our director, Claudia!
After all, we are here to help you leverage your business and achieve your goals!