How To Successfully Hire a Digital Marketing Virtual Assistant
Digital marketing has become a way of life for most companies in the world. It is nothing new to state that most of us live online; that is why hiring a digital marketing virtual assistant has become a constant demand.
Business owners know that if they want their company’s website to produce remarkable results, the best option is to invest in their digital marketing.
Those investments have proven to have a high ROI. Email marketing, for example, is one of the digital marketing practices with the highest ROI percentage. And statistics show that people who use social media tend to sell better than those who don’t. Whether you have a B2B or B2C business, digital marketing trends point to one thing: you need a noticeable digital presence if you want your business to stand out from the crowd.
Unfortunately, digital marketing tasks represent a high time consumption that not everyone has available. Let’s face it, when you’re an entrepreneur, there’s so much to do that there comes a time when you need to delegate.
And if we’re talking about maintaining digital marketing best practices, what better option to delegate than a digital marketing virtual assistant?
What are The Benefits of Hiring a Virtual Assistant?
Let’s talk about the main benefits you can find with a virtual assistant, specifically in Latin America:
1. Cost savings: all virtual assistants represent cost savings compared to on-site employees. If you are also opting for a virtual assistant in Latin America, you are still saving on labor costs compared to virtual assistants in the US.
2. Improved time management: virtual assistants take all the excess off your plate so you can focus on the tasks that require your sole attention.
3. Same time zones: one of the main drawbacks that many of our clients encounter is that the virtual assistants they worked with until now, lived in Asia (Philippines or India), therefore, they used to have difficulties to schedule meetings and even more to work in the same time zone. This is a crucial difference and one of the most important points in favor of virtual assistants in Latin America.
4. More efficiency: Did you know that the average eight-hour full-time worker only spends about two hours and fifty-three minutes of productive time per day? It’s clear that productivity is more than just cutting a static check every year and hoping for the best. Working with a virtual assistant means you get the hours you pay for.
What Functions Does a Digital Marketing Virtual Assistant Perform?
With a virtual assistant suited for the position, you can find support for multiple tasks in digital marketing.
Let’s remember some of the main sub-areas of digital marketing:
1. SEO and SEM
2. Email marketing
3. Content marketing
4. Social media marketing
5. Web and WordPress management
These are just some of the areas that we find in digital marketing and in which a virtual assistant can support you.
How to Work With a Digital Marketing Virtual Assistant?
Now that you have an idea of what a digital marketing virtual assistant can do, let’s take a closer look at some of the areas in which they can bring value to you:
Social Media Management
The job of Community Manager is often about vocation and experience. Managing online communities can sometimes be very tiring and indeed time-consuming. However, it is one of the necessary tasks to build communities and a network of potential leads for your business.
A digital marketing virtual assistant can help you maintain your brand’s online presence. Attending to customer or prospect queries, as well as promoting a good online reputation.
Content creation and management
By now you should be well aware that investing in blogs can bring in huge amounts of traffic from Google. However, chances are you don’t have the time to create content for your blog. And not only this, your virtual assistant can take care of creating the copy for your social media posts, as well as any other material such as lead magnets, email marketing campaigns, or newsletters.
Sales funnel automation
Yes, we are talking about a virtual assistant for digital marketing, but sales are also directly associated. In these cases, virtual assistants can help you create a sales funnel that includes email management with ease.
How do you Make Sure You Hire The Best Candidate for Your Company?
A digital marketing virtual assistant is available on many platforms as freelancers. Some of them are Frelancer.com; Upwork; Fiverr, Workana. The important detail of hiring virtual assistants on these types of platforms is that you are going to spend quite a bit of time in the selection process.
In order to get the best option for your company, you should take into account the following aspects:
A digital marketing virtual assistant cannot be a general virtual assistant. You need a person with demonstrable experience to help you boost your business.
Regardless of where your VA candidates are located, it is important to keep your budget in mind so you don’t invest more than you can afford at the moment. The idea is to grow, not go into debt. Therefore, the best options are always VAs abroad.
It is important that you can communicate frequently with your VA so that any obstacle that may arise should be taken into account. At this point, it seems relevant to mention that one of the main reasons why businessmen have communication problems with Philippine VAs is due to the weather situation. In the Philippines, a natural phenomenon occurs every year: the typhoon season. Unfortunately, this season sometimes cuts off communications due to problems with electricity or the internet.
4. Soft Skills
If it is true that hard skills are a must when considering a VA for this position, it is also necessary to highlight that marketing is about human connections. A person who has very good program skills and strategy experience but needs a lot of work on soft skills is definitely not the best choice. If anything, a person with less specific skills but great willingness to learn, service-oriented, and able to solve problems effectively, is a better choice.
These are some of our main recommendations to take into account in the selection and hiring process of virtual assistants.
And of course, we can’t fail to mention that There is Talent is here to save you this whole process that can sometimes be so tedious.
All you have to do is fill out the contact form or book a strategic call with our director, Claudia, it’s completely free and you can solve all your doubts!