How Companies are Using Marketing VAs to Increase Web Traffic
Marketing is an essential component of every business and is continually evolving as the marketplace changes. That’s why Marketing VAs are in such high demand today. Marketing tasks are often a priority but they are also time-consuming. A time that an entrepreneur can use on more specific tasks that require his or her sole attention.
Ultimately the tasks related to the creation and promotion of your brand should be performed by a qualified professional who has the relevant experience. This person should preferably have experience in the use of different marketing tools and be up to date with the latest marketing trends.
As you take steps to expand your business, hiring marketing VAs will give you an edge over your competitors.
The Importance of VAs Marketing for Web Traffic
Whether you have an online or offline business, web traffic will always be an important parameter to keep in mind.
Having an online presence will never be enough. You will need visitors to the site not only to sell more products but also to stay relevant and keep the business running. That’s why a well-thought-out and carefully planned marketing strategy is essential.
However, with a lot of tasks to do to implement this plan, you’ll need the help of Marketing VAs to make sure everything is covered.
Tasks Performed by Marketing VAs to Increase Web Traffic
Marketing VAs can take care of many tasks that drive increased traffic to your website, to do so, they must be based on a solid digital marketing strategy.
Here are some of the most effective tasks Marketing VAs can perform:
#1 Writing blog posts
Many Marketing VAs are good at writing, and while not all of them are, a large majority do the job very well. While it is true that writing requires some skill, there are also parameters that can be taken into account.
Many companies rely on SOPs and Style Guides for content creation. Once they have the necessary parameters in mind to maintain content structure and reflect the brand, content creation can be delegated.
#2 SEO
When it comes to traffic and content creation you need to keep SEO in mind. Good Marketing VAs know how to create content that is optimized to stand out in search engines.
With Marketing VAs taking care of image alt text and meta descriptions, your site will have a better chance of consistently showing up in web searches and will be easier to find.
#3 Long-tail keywords
Long-tail keywords account for the majority of web searches. Marketing VAs can take care of doing the relevant research to find out and use the most relevant ones for your business.
Long-tail keywords represent one of the oldest techniques in the book of marketers in the world and are still in use today.
#4 Internal links
Internal links don’t often get the recognition they deserve, but the truth is that linking internally can be beneficial not only for SEO but also for your readers.
That’s why it’s essential for Marketing VAs to look for opportunities to link internally. This will encourage your readers to continue browsing your site. The more links a reader clicks, the longer they will stay on your site. The more articles they share externally because you’ve helped them discover your other publications, the more site visits you will receive.
#5 Keep social networks active
Social media is always high on the Marketing VAs list when it comes to driving traffic to the website. Sharing content on company social networks not only helps to expand the reach of the content, but it’s also free!
This is why having a social media presence is so important today. It allows you to connect with the right audience and promote original content without spending a dime.
Marketing VAs can keep company profiles active on social media by promoting content, joining groups, answering questions, and engaging your audience.
#6 Lead Magnets and Newsletters
Lead magnets have become the preferred tool for many companies to capture the attention of the right audience. Once you have the data of the interested person, you can proceed to nurture that lead through newsletters that deliver valuable content.
Marketing VAs are the ideal people to create lead magnets and/or create or manage newsletters that should be connected to website content.
#7 Answering questions on Quora
If you’re not already familiar with it, Quora is a platform that describes itself as “a place to gain and share knowledge.” Which is incredibly powerful if you’re looking to build authority in your niche.
Marketing VAs can take it upon themselves to ask and answer questions on Quora in a way that slowly builds an audience. This audience can start following you on your blog, access your lead magnets, or follow you on your social networks. Either way, you are generating traffic and becoming known as an authority in your niche.
In Summary
Marketing VAs are incredibly useful people for generating traffic to your website; either by creating content, managing your networks, or developing online authority. However, finding quality staff can sometimes take up a lot of your time and money.
At There is Talent we take care of getting the best match for your company’s requirements. In addition to that, we follow up on the performance of our VA so that you get the desired results.
If you want to know more about the details of our outsourcing service, book a call with our director, Claudia!
