How a Podcasting Virtual Assistant Can Help You Leverage Your Business
Having a podcasting virtual assistant has gradually become an investment not only for entrepreneurs but also for larger companies.
The podcast format has become an excellent opportunity for people to communicate their messages. In the same way, podcasts allow companies to reflect their brand through a more dynamic contact with their customers.
Let’s talk about statistics!
- So far, it is estimated that there are around 2 million podcasts.
- In the U.S., it is estimated that 50% of households are fans of podcasts – that’s about 60 million households!
- 75% of the U.S. population is familiar with the term “podcasting.”
- 45% of monthly podcast listeners have household incomes over $75,000, compared to 35% of the total population.
- 27% of U.S. podcast listeners have a four-year college degree, compared to 19% of the U.S. population.
- Podcast listeners subscribe to an average of 6 shows in the past week.
- 80% listen to all or most of each episode.
- 69% agreed that podcast ads made them aware of new products or services.
- Podcast listeners are much more active on all social media channels (94% are active on at least one, compared to 81% of the entire population).
- Podcast listeners are more likely to follow companies and brands on social networks.
All of these statistics tell us a lot about the behavior of the U.S. podcast listening population; and if your company has its own, you’ll likely know a lot more data that points to the same thing: it’s an invaluable tool.
Podcasting is a good bet if you’re trying to grow your brand, build relationships to help grow your business, generate leads, create easy content for your brand, among other things.
The Support of a Podcasting Virtual Assistant
You probably have your favorite podcasts, but, of course, listening to a podcast is very different from making it come to life on the backend. And when it comes to solopreneurs, they’re usually doing it all, well, alone.
Between so many details, things can get overlooked and they’re likely to burn out pretty easily.
This is where the opportunity to work with a podcasting virtual assistant comes in. These people are dedicated to repetitive tasks, some that you might prefer not to get into too much, and they are also going to help you manage your time more efficiently.
Podcasting virtual assistants are people qualified to do research, social media scheduling, and customer service, among many other tasks; but let’s start by clarifying point by point the details of a podcasting virtual assistant.
What is a podcasting VA?
A podcasting virtual assistant is a person with experience in production management, guest book, and basic notions in sound editing. We can even find podcasting virtual assistants who have made episodes, they can even handle some tools like Canva for the design of the show templates.
Now that you know what a podcasting virtual assistant is, let’s delve a little deeper into its functions!
What does a podcasting virtual assistant do?
While we mentioned that podcasting virtual assistants can perform many functions, there is one main goal: to create quality episodes.
So, we look for episodes that are between 18 to 22 minutes long and that you can really capture the essence of the message in it.
Let’s remember that there are many details to take into account when creating the ideal episode: the minimum equipment needed, the striking theme, the guests or experts, everything that includes post-production, the platforms to share and promote it, among others.
Let’s review the main tasks of a Virtual Podcasting Assistant
#1 Guest confirmation: arrange appointments or reschedule them if necessary.
#2 Interview logistics: make sure everyone’s equipment is in perfect working order and inform the guest of the details of the interview.
#3 Post-production: transcribe the program taking into account the summary for SEO. Sound editing such as stabilizing voices, removing background, adding musical curtain, integrating intros, closings, and promos.
#4 Content creation: episode layouts, quotes to share, blog posts, show notes to share on networks, etc.
Do you already know about these tasks, and are there things you haven’t done for your podcast? If so, all the more reason for you to rely on a podcasting virtual assistant!
What other benefits can you find in a podcasting virtual assistant?
#1 You save money!
Virtual assistants represent a lower investment than an employee and much more if it is a person from Latin America.
Besides this, you don’t need fancy software to produce your podcasts. There are many programs like GarageBand or Spotify’s Soundtrap; these can give you the minimum necessary tools for your podcasting virtual assistant to produce quality episodes.
In any case, you can also find podcasting virtual assistants that already know how to handle free software like Audacity.
Another tool you can handle in free format is Canva to create custom graphics for your Podcast!
#2 Improve your Time Management!
If you’ve already recorded and edited your own episodes, you’ve probably noticed that it can take you anywhere from 3 to 4 hours. With a podcasting virtual assistant, you only spend the time choosing your guests and recording your episode!
Your podcasting virtual assistant will do the post-production magic for you!
In a nutshell
Podcasting virtual assistants facilitate the processes related to the logistics and operation of your company’s podcast. They save you money, give you back time, and deliver quality results!
They are also ideal people to brainstorm, share knowledge and create new ways of doing your podcast. After all, they are the first people who want to see your podcast succeed, so you can use this to your advantage!
Book a call today with our director Claudia, we’ll connect you with the right person for your podcast and you’ll experience for yourself the benefits of having a podcasting virtual assistant!