How a Marketing Virtual Assistant Improves Your Business
It is safe to say that in the present moment 99% percent of companies implement all kinds of marketing strategies. The need for marketing has increased in the last decade since industries face so much more competition now compared to before.
Success is less likely to happen if you ignore your competition, instead try to develop proper marketing strategies to make you stand out in your industry.
With the help of a marketing virtual assistant, you can boost your sales, position your brand online and collect more information about your potential clients.
Why is a Virtual Assistant for Marketing a Great Investment?
There are many types of marketing, but not all brands need to execute them all. A very important but sometimes overlooked step in the development of a marketing plan is analyzing the types of marketing and consciously selecting the ones that will benefit your brand.
If you think your marketing plans have been failing in the past, it might be because of the lack of time invested or resources available. Hiring a virtual assistant for marketing saves you time and puts your business in the hands of professionals.
Types of Marketing
As mentioned above, there are many types of marketing and they can be very different from each other. In this blog post, we will analyze some important types to consider when developing your marketing strategy with the assistance of your specialized marketing VA.
Content Creation
Content marketing is all about making valuable, relevant, and consistent content to attract a specific group of people with the objective of pushing to a final sale. This content is then mostly distributed through social media platforms such as Facebook, Instagram, YouTube, etc.
A virtual assistant can help you develop and design all of the necessary content to engage with your niche and interact with potential clients.
Promotion
Promotion marketing includes tactics that promote a final purchase. Examples include discounts, sweepstakes, rebates, special packaging, licensing, etc.
Inbound Marketing
This marketing method is based on providing content to potential clients to make it easier for them to find you on the internet. This is achievable through the use of content marketing, SEO, SEM, email marketing, and other social media techniques.
Combining these techniques with advanced marketing automation and web analytics tools can get you closer to the end goal; increasing sales and organically attracting more people.
A VA for inbound marketing can help you create all the content required in this stage to then move your visitors into the next step of their buyer journey.
Outbound Marketing
Refers to marketing where a company starts the conversation by reaching out to its audience. Outbound marketing is more traditional, examples include email marketing, TV commercials, cold calls, radio, newspaper ads, magazine ads, flyers, brochures, catalogs, etc.
Sometimes these tasks can become repetitive and time-consuming. The great news is that you can delegate all of them to a marketing virtual assistant.
Influencer Marketing
This is a very popular form of marketing nowadays. It’s based on a collaboration between a company and influencers, content creators, celebrities, or any person that has direct influence over potential customers.
The goal brands seek when working with influencer marketing is to get people talking about their product or services, increasing engagement and ultimately boosting sales.
Market Research
Before defining the marketing methods you’ll be implementing in your company, your first need to do proper and well-detailed market research. This process will allow you to find your target market and obtain feedback from them so you can make adjustments to your product, service, or any processes.
This approach can be done through surveys, focus groups, product/service testing, research, etc. Having the support of a specialized marketing VA can help you guide this process and make it more efficient.
Where Can You Get a Virtual Assistant for Marketing?
There are basically two ways to get a virtual assistant for marketing in your company; one is through freelancer platforms and the other is through outsourcing agencies such as There is Talent.
In general, freelancer platforms offer you a direct deal and to be in control of the whole hiring process; however, it is a process that tends to be very time-consuming.
With an outsourcing services agency like There is Talent, you can find the match you want, without it costing you time.
The average entrepreneur is busy enough to handle these processes, so we offer ease and practicality while saving you time, and money and getting a VA that will help you leverage and scale your business to the next level.
Book a strategic call with our director Claudia and start enjoying the benefits of having the best Spanish-speaking VAs now!
