Here’s Why You Should Hire a Virtual Assistant for Outbound Marketing
In recent years, traditional marketing seems to have been left behind due to the inbound marketing fever. Despite this, it is still valid and we can find great benefits with a virtual assistant for outbound marketing!
What is Outbound Marketing?
It is traditional marketing that brings together all kinds of advertising actions. They seek to have an impact on the consumer to persuade him/her.
The main focus of outbound marketing is to attract the attention of users by promoting the benefits of products or services. In this type of marketing, the aim is to reach as many people as possible and achieve short-term sales.
It is mainly characterized by a unidirectional type of communication, that is, from the company to the users.
Examples of this type of marketing are advertisements on radio, television, and digital platforms such as YouTube or Spotify. It also contemplates billboards, and ads on buses, among others.
As you can notice, these are one-way communication strategies and unexpected by users. Although they can sometimes be considered invasive, they also represent a positioning opportunity for brands.
Outbound Marketing Actions
As mentioned above, outbound marketing is characterized by a unidirectional type of communication. Therefore, we can encounter it in different places, including our cell phones.
Currently, some of the most used outbound marketing strategies are Google, Facebook, and Youtube advertising campaigns. We can even find them on other networks such as Instagram and TikTok.
But outbound marketing strategies not only refer to advertising campaigns but to other types of strategies such as outbound calls.
Outbound calls have been being incorporated into inbound marketing through the data compiled by companies. This data is obtained by companies thanks to the forms filled out by users interested in a lead magnet, for example. However, outbound calls are still the main strategy of outbound marketing.
What Tasks Does a Virtual Assistant for Outbound Marketing?
Virtual assistants have been supporting entrepreneurs around the world for about 30 years. Initially, their functions were mainly related to secretarial tasks. Everything related to agenda management, e-mails, answering, and making calls was their daily job. However, as the business world has evolved, virtual assistants have been updated in the most required services.
In the real estate world, we can observe a balance between outbound and inbound marketing that promotes success. The example we mentioned above fits perfectly here: a user sees a lead magnet that interests him, fills out a form with his contact details and subsequently this user can be contacted via phone, email, or even WhatsApp, in some cases.
When the best inbound marketing strategies are combined with outbound marketing strategies, incredible results are achieved.
A virtual assistant for outbound marketing can support your real estate business in many ways. Let’s look at some of the main ones:
Cold Calling: The Basic of a Virtual Assistant for Outbound Marketing
In a real estate business, you expect to make at least 40 calls a day. Of which you are looking to connect with about 15 people. From these 15 people, you can expect to have one or two meetings with potential clients. For outbound marketing, this process takes 2 hours. A virtual assistant could use this time perfectly.
Creating a warm welcome can help build rapport with potential clients even in cold emails. An outbound marketing virtual assistant can help you both design the emails and simply send you pre-approved templates.
A Virtual Assistant for Outbound Marketing Can Take Care of Banners
Banner ads on pages related to your real estate business are one of the most used strategies nowadays. Your virtual assistant for outbound marketing can help you by designing the banners, contacting your allies who will publish them, and managing any details in the media.
Advertising on Social Networks and Google
Earlier we mentioned that outbound marketing strategies include ads on platforms such as YouTube or Facebook. Well, your virtual assistant for outbound marketing can be in charge of creating the designs, the content, publishing the ads, and managing the advertising campaigns.
What are the Advantages of Outbound Marketing?
It is true that Outbound Marketing strategies may be less effective than Inbound Marketing strategies. However, they are still valid because they continue to bring benefits.
Let’s take a look at some of the main advantages of Outbound Marketing:
1. It allows campaigns to obtain short-term results. Based on each campaign’s results, these can be enhanced immediately.
2. You can run campaigns in several channels at the same time to have a greater presence and generate a greater impact on potential customers.
3. Remarketing campaigns are part of the outbound strategies and these allow to increase the possibilities of having the ideal impact on the user to make the purchase of products or services.
4. Thanks to the segmentation of audiences in advertising campaigns, it is possible to keep the focus on the ideal users.
Where to get a Virtual Assistant for Outbound Marketing?
The market for virtual assistants is growing more than ever worldwide. Especially after the pandemic; that’s why today it can be overwhelming to choose the best option for your real estate business.
Despite the huge offer, you can find platforms to connect with freelancers such as Fiverr and Upwork, among others. The detail here is that you should spend enough time to select the best option for your business.
On the other hand, if you think about agencies that offer outsourcing services like There is Talent, you can find quality and save time.
At There is Talent we take care of the cumbersome selection process and transform it into a comforting experience for you.
It all starts when you schedule your strategic call with our director, Claudia, and explain your requirements. We take care of finding the best match for you in our talent pool. Finally, you can interview top matches or meet the real estate virtual assistant we have chosen for you.
After that, we take care of continuous follow-up to ensure that ROI is effective.
So, what are you waiting for to contact us?