Here’s Why You Should Consider Hiring a Virtual Assistant for Instagram
Social networks are important tools for every business; that’s why having a virtual assistant for Instagram is a move that will put you above your competition.
Instagram has evolved over time, from being a platform for sharing images to incorporating virtual stores. It’s also worth mentioning that changes keep coming and it’s important to keep up with the updates.
Origin of Instagram
Instagram was born in October 2010 in San Francisco by Kevin Systrom and Mike Krieger. Systrom and Krieger, in addition to being brilliant computer scientists, are very fond of photography. For them, taking a good snapshot required a professional camera. However, as cell phone cameras improved, they decided there was an opportunity in the market for mobile photography.
At first, the application they came up with was called Burbn and was much more complicated than the one we know today.
Burbn started out as a geolocation and check-in app very similar to FourSquare; they soon realized that what they were really interested in were the photos that were uploaded of places. From that moment on, they changed their focus and decided to dedicate themselves entirely to the publication and retouching of images.
So they made a version of the application and called it Instagram; a construct alluding to the words “instantaneous” and “telegram”. Something that took them back to a childhood surrounded by Polaroid photographs.
Instagram: The App that Revolutionized the World of Photography
At first, the app was released only for Apple devices. The first week, they had more than 200,000 downloads and in three months it had reached half a million.
Going back to 2011, hashtags were introduced as tags to associate publications with specific topics. In this way, it was possible to increase the reach of publications to people who did not know each other but used hashtags in common.
In 2012 Instagram was also available for Android and achieved more than 1 million downloads in the first 24 hours. Seeing the incredible success of the app, Mark Zuckerberg, creator of Facebook, bought it for $1 billion.
Since then, Instagram, as a Facebook property, has been evolving non-stop. Each time looking to deliver its users better experiences and creating opportunities for creators and entrepreneurs.
Improving Instagram Features
Around 2015 and 2016, the biggest changes to the platform started to arrive. Advertising and stories began to be used.
In 2018 came IGTV, a feature that allows 10-minute and 60-minute videos to be uploaded for verified accounts.
Finally, the last change we see in Instagram is the implementation of Reels as a direct competition with TikTok.
If we take a closer look, we can understand that the improvements in the app’s features are in direct response to beating the competition.
In 2016 the focus was on Snapchat, in 2018 on Youtube, and now in 2020-2021 on TikTok.
And why is this important to know? Because this way we can understand what the trends are and surf the wave for better results!
Benefits of Having a Virtual Assistant for Instagram
Instagram has provided the opportunity for many creators to expand their community of followers. At the same time, businesses can leverage the app in many ways to have a better relationship with their customers. However, if you are not one of those people who enjoy using Instagram a lot, you can delegate the management of the app to a virtual assistant!
Today’s virtual assistants are more than skilled in leveraging trends to keep your business at the top of its game. Social media has narrowed the gap between customers and businesses for the better. That’s why delegating both general social media and Instagram management to a virtual assistant time and money!
Tasks Performed by a Virtual Assistant for Instagram
Virtual assistants in general are dedicated to administrative tasks that help entrepreneurs save time. However, a virtual assistant for Instagram is a person specialized in putting the algorithm to work for your business.
Let’s take a look at some of the main functions of a virtual assistant for Instagram:
Market Research
Just as before launching your product or service you need to research the demand-supply, reach, etc, it is also necessary to do it with Instagram. In fact, this is something that should be taken into account for all social networks. In each social network, there are specific profiles, and not all your customers are going to be in only one. This is why it is imperative to conduct research on your target audience, your competition, and current trends.
Researching hashtags, listening to what the audience is talking about, what formats are most appropriate for your company, among other details. Without this research, it is not possible to create quality content for your audience.
Content Creation is a Basic Task of a Virtual Assistant for Instagram
The most obvious thing is for a virtual assistant for Instagram to create the optimal content to make a company stand out. Whether it’s static images, short or long videos, stories, reels, or carousels. Your virtual assistant for Instagram can create all the necessary designs for greater visibility.
In the same way, copy creation is extremely important. An Instagram virtual assistant has essential knowledge about copywriting and content optimization.
There is no use of a design that catches a prospect’s eye if it doesn’t have a copy that leads them to take an action.
Content Management
Your Instagram virtual assistant is in charge of scheduling posts, publishing stories, and interacting with your followers. It is very important to track your audience and promoting your services through ads can help you grow.
Whether your goals are to increase engagement, schedule more appointments, promote your online store, you can do it all with the right virtual assistant.
A Virtual Assistant for Instagram Takes Care of Customer Service
We mentioned it in the previous point; your Instagram virtual assistant can handle all the doubts and requests from your audience. Through direct messages, comments on posts, reactions to your stories.
All this creates a greater closeness with your audience and promotes the trust of your audience. A point of incredible importance when we take into account the buyer’s journey.
Interactions that Attract Customers
There is another task that a virtual assistant for Instagram performs that helps attract new customers. We’re talking about targeted interactions – what’s that all about? It sounds kind of strange but it’s a pretty simple technique.
Focused interactions are about comments that can be shared on posts from popular accounts in the same industry. An example of this is when on a Forbes post we see people leaving their opinions on how to solve something. The idea is to provide value with the comments so that other people become interested in checking out the profile and possibly start following.
A virtual assistant for Instagram has the strategies and the time to get more customers.
Where to Get a Virtual Assistant for Instagram
You can get virtual assistants in two ways: through platforms or with agencies.
Through platforms, you take care of the selection and hiring process by yourself, and of course, this will take a good amount of time and energy.
Through an agency, on the other hand, you can simply commit to three things: stating your company’s requirements, interviewing top matches, and hiring the right Instagram virtual assistant for you.
If you’re ready to get started, schedule your strategic call today!
