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Bilingual Virtual Assistants in Latin America

bilingual virtual assistants

In the world of business, things have changed forever. That doesn’t mean it will remain the same way, but we can say with certainty that telework is here to stay and bilingual virtual assistants can be a great asset to your company at this time.

We have talked about this phenomenon in other articles; businesses are finding it difficult to continue operating as before the pandemic. Nowadays, chances are that more and more businesses will base their product or service on a digital network. This is why bilingual virtual assistants will be needed more than ever before.

The New Normal

As we’ve seen, the “new normal” has been changing since the pandemic; now, the U.S. is dealing with the so-called “Great Resignation”, and things can be getting more challenging for American businesses. However, if we focus on the silver lining, we may encounter that digital businesses are becoming stronger. Whilst traditional-based companies are struggling with costs and staff, digital-based companies are closing more deals than ever.

Social media campaigns, interactions on social networks, blogs, web designs, use of collaborative tools, time tracking, and many other things are part of the day-to-day in most businesses that continue to operate today. Therefore, it has become essential to have qualified teams that represent the best cost-value ratio in the market, such as bilingual virtual assistants.

The better part of this is that bilingual virtual assistants can perform many different tasks, which allows them to work with CEOs, Entrepreneurs, solopreneurs, CTOs, and many more.

The Next Big Trend for US Entrepreneurs

Entrepreneurs and business owners in the United States are finding a market that was once underestimated: the Latin American market.

In Latin America, there are many professionals who can be just what you need for your team. It was perceived that Latin American professionals were not as prepared to do remote work for Americans as Indians or Filipinos. Fortunately, over the past decade, it has been proved that this is not the case.

bilingual virtual assistants in Colombia

Latin America is growing more than ever; even in the midst of the pandemic. As a matter of fact, in Colombia, the BPO industry has grown quite rapidly; this has been possible as a result of the economic integration plans with the United States. This, in turn, has facilitated the integration between American companies and Colombian talent. It can be said that there is now a symbiosis between the parties that have helped improve the economic stability of the country after the pandemic. This integration has created opportunities for Colombians while American companies benefit from an affordable skilled labor force.

This is how Latin America has been positioning itself as the best option for entrepreneurs in the United States. The citizens of countries like Colombia have been adapting and preparing themselves for the increasingly competitive market of virtual assistant jobs.

This makes the market a place where there are many people with specific skills who prefer to maintain a remote job, especially if it’s for rendering their services to US companies.

Let’s review some of the benefits of having Latin American virtual assistants for your company:

#1 Bilingual Virtual Assistants May Deliver Better Customer Support

Latinos have a knack for customer service like no one else. It is part of the Latin American culture to be friendly to people everywhere; though there can be exceptions, the rule is that Latinos are always helpful and friendly. This is why large transnational BPO companies such as Teleperformance, Sitel, and Sutherland have opened sites in Latin America. These companies are constantly hiring staff for big tech US-based businesses like Microsoft, Apple, and Google, to name a few.

After the pandemic, there’s been incredible growth in the outsourcing world of Latin America. Today, it is more common to see professionals working for contact centers than exercising their careers; which can be a little unfair for them, and this is why they rather work as bilingual virtual assistants.

bilingual virtual assistants

#2 Experience of Bilingual Virtual Assistants

Directly related to the previous point, in Latin America, you can count on professionals who have had experience in the BPO industry. Consequentially, these professionals have worked with software such as Salesforce, Zendesk, Hubspot, and dialers, among many others.

When a Latino talent has decided to make a career in the BPO industry, they certainly can acquire more skills. This is how we know as an agency that people are ready for the next challenge and they become bilingual virtual assistants.

Latino virtual assistants have a great set of skills that makes them the perfect fit for American businesses. They can go from basic hard skills to specialized abilities that eventually upgrade them to remote workers.

#3 Location

Being so close to the U.S., Latin Americans have a great knowledge of the work culture; actually, some of these countries have adapted their business models to imitate the success of U.S. companies.

Latin Americans are your immediate neighbors; this means they have a better understanding of American culture. Furthermore, there are many Latin American citizens and people with Latino roots in the U.S. This can represent prospects that a Latino virtual assistant can handle.

In fact, by hiring Latino bilingual virtual assistants you are also opening up the possibility of a new market for your business!

#4 Time Zone

This is essential for any American business owner who wants to have a team that works during the same business hours. Virtual assistants in Asia are quite skilled, experienced, and willing to help you keep your business on top; but one of the biggest barriers that many entrepreneurs encounter is the time zone difference.

With Latino bilingual virtual assistants, you get the best of both local and overseas worlds: quality, experience, cultural proximity, affordable prices, and better communication as a result of similar time zones.

In There is Talent we know how important is to delegate to the right people. That’s why we have a great team of bilingual virtual assistants with a variety of skills that can help American businesses.

If you want to learn more about our team and what we can do for your business, book a strategic call with our director Claudia and start enjoying the benefits of Latin American bilingual virtual assistants.


  • Looking to scale your business more quickly?
  • Are you overloaded with administrative tasks?
  • Would you like to free up more time for business strategy?

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