Benefits of Hiring a VA for Marketing Automation
As business owners, we face common challenges and one of those is certainly generating leads and keeping customers engaged with our marketing campaigns. It is very important to keep buyers involved with your brand through their buyer journey.
If you’re creating good content for your social media platforms, generating a great flow of new organic leads, it might be a great moment to focus on a new marketing strategy. One that will make leads – paying customers.
In this blog, we want to provide a possible solution. Hiring a VA for marketing automation can help automate monotonous marketing tasks to provide a better and more personalized experience for your customers.
What is Marketing Automation?
Marketing automation is software that manages your marketing process across different channels automatically. Based on workflows, businesses are able to send automated custom-built messages to their target customers.
The great thing about marketing automation is that it can be modified all the time. Your needs might change over time and if you want to change something mid-campaign, you can. That’s why we recommend working with a VA for marketing automation that can track and analyze the results of your campaigns to make adjustments and achieve better results.
When is a Business Ready to Start Marketing Automation?
There are important things you need to keep in mind before investing in marketing automation. Keep in mind this is a great tool that needs to be handled in an organized and effective way.
Here are some things you should have in place before running a marketing automation campaign:
You need to have a single customer view, and CRMs allow you to keep track of all conversations, engagements, purchases, and all interactions with your leads. The marketing automation platform of your choice will integrate with your CRM.
Consider marketing automation an evolution of email. Ask yourself if you have reached the limit of your email campaigns, if the answer is yes, upgrade to marketing automation.
Do you have someone working for you to develop valuable marketing content? The executive support to generate content is crucial because these will be the assets you will utilize in your campaigns. Hiring a VA for marketing automation means having the help needed to develop all the steps necessary to create a successful campaign.
Before you start your marketing automation campaigns you need to make sure you have the required time to invest in them. Although you will be able to automate monotonous tasks, marketing automation still requires dedication and work. If you don’t analyze and study the results of your campaigns, the chances of them being successful are lower.
How to be Successful?
Marketing automation should be a mixture of software, strategy, and customer-centricity. Your goal should be to convert prospects to delighted clients, and clients to faithful promoters.
Businesses should develop automation processes that save time. Connecting these processes with the human touch of a VA can boost your business like never before.
Your first step is to identify potential touchpoints. What moments are important for them and for your business throughout the buyer journey, use those moments as opportunities to create real connections with them.
- Organize leads through a CRM that blends with your marketing automation software, so every action they take is tracked.
- Take your customers to the next step of their journey. A VA for marketing automation can make connections, with not just one but multiple leads at the same time.
- Don’t end the connection with your leads with a sale. It is important to build a long-term relationship with the customer.
Where to Find VA for Marketing Automation?
We understand that effectively targeting customers is your priority. Your chances of converting your leads into sales are higher with the proper use of marketing automation.
If you want to hire VA to help you with this process, you can get them privately, that is, through freelance directory platforms like Fiverr and Upwork or through agencies such as There is Talent.
With a freelancer directory platform, you have to dedicate yourself to the selection of the ideal person for the position. One of the important and sometimes ignored details is that you can’t always find the expected quality of work.
The benefit of working with a VA agency is that you can be sure that even if the virtual assistant you hired does not meet all the requirements, he/she can be replaced.
At There is Talent we take this policy very seriously because we always want to provide you with the best Spanish-speaking VAs in the market that provides you with impeccable work, but most importantly results.
Do you want to know more about our team and what they can do for your business?
Book a strategic call with our director Claudia and start enjoying the benefits of having the best Spanish-speaking VAs!