A VA for Inbound Marketing Boosts Your Business
In today’s world, it is very hard for a business to succeed without having an online presence. Regardless if you offer a product or a service, or if you have been in the market for a long time, establishing your business on the internet is not negotiable.
If you want to position your brand online, consider hiring a VA for inbound marketing your best option.
What is Inbound Marketing?
It is a marketing method based on providing valuable content to potential clients to make it easier for them to find you on the internet. This is achievable through the use of content marketing, SEO, SEM, email marketing, and other social media techniques.
Combining these techniques with advanced marketing automation and web analytics tools can get you closer to the end goal; increasing sales and organically attracting more people.
What are the Stages?
Imagine attracting a lot of clients to your brand without spending lots of money on paid ads. That sounds like a great deal, right? Here are the four major stages of inbound marketing you should implement to obtain better results.
The goal is to make a user become a visitor through valuable content. In this stage, we want to attract users to our website through blog articles, social media pages, ebooks, SEO, podcasts, etc.
The most important principle in this stage is to give users content that can solve their problems while answering questions they might have about your brand. The content should also build trust within the user.
This stage requires the most amount of time invested. A VA for inbound marketing can help you create all the content required in this stage to then move your visitors into the next stage, convert.
This stage allows you to get more information about the visitor. Through different marketing strategies, you can turn a visitor into a lead. A typical example is to ask users to sign up for your newsletter and offer them a discount in return.
The goal is to motivate the user to make a purchase and move them along the buyer journey. It is very important that lead nurturing and lead scoring are implemented to now make a lead into a customer.
Inbound marketing does not end with a sale. In this stage, we aim to nurture loyalty. Constantly delighting your customers through inbound techniques will keep the customers you earned motivated to make another purchase.
Even with all the benefits inbound marketing has, not implementing these four stages properly can make the final results less desirable. This is why we recommend hiring a VA for inbound marketing to complete these tasks for you so you can save time and effort.
Creating a Buyer Persona
A buyer persona is a semi-fictional representation of your ideal customer. Creating a buyer persona will make your inbound marketing strategy more effective because you will focus on what your actual buyers need. That way you can develop the right content for them.
To start creating your buyer persona you should investigate three main groups:
- Current Customers
- Potential Leads
- Professional Network
The importance of these three groups is that they provide you with both an inside and outside perspective on your brand. Now you can ask questions to better define them. What are their motivations, their challenges, their goals, needs, circumstances, etc?
Analyze the following factors to develop a buyer persona:
- Psychological and social profile
- Demographics: name, age, occupation, location, marital status, children, income, education, hobbies, etc.
Inbound marketing can make tremendous changes in your company. It can boost your sales and increase your leads, in the end, all of the hard work pays off. If you are interested in getting started, we work with a specialized VA to support your business through this whole process.
Where Can You Get a VA for Inbound Marketing?
There are basically two ways to get a VA for inbound marketing in your company; one is through freelancer platforms and the other is through outsourcing agencies such as There is Talent.
In general, freelancer platforms offer you a direct deal and to be in control of the whole hiring process; however, it is a process that tends to be very time-consuming.
With an outsourcing services agency like There is Talent, you can find the match you want, without it costing you time.
The average entrepreneur is busy enough to handle these processes, so we offer ease and practicality while saving you time, money and getting a VA for inbound marketing that will help you leverage and scale your business to the next level.
Book a strategic call with our director Claudia and start enjoying the benefits of having the best Spanish-speaking VAs now!