4 Benefits of Hiring a Bilingual VA in Latin America
The world has forever changed the way we do business. That doesn’t mean it will stay this way, but we can say with certainty that telework is here to stay and a bilingual VA can be a great asset to your company at this time.
We have already talked about this trend in many other articles since, as we’ve seen, so many people are struggling to continue doing business just as before the pandemic. Unless a global tragedy happens where the Internet or electricity shuts down, chances are that every day more and more businesses will base their product or service on a digital network, and the help of a bilingual VA is going to be needed more than ever.
The New Normal
Social media campaigns, interactions in social networks, blogs, web designs, use of collaborative tools, time tracking, and many other things are part of the day-to-day in most businesses that continue to operate today. Therefore, it has become essential to have qualified teams that represent the best cost-value ratio in the market, such as bilingual virtual assistants.
The Next Big Trend for US Entrepreneurs
For entrepreneurs and business owners in the U.S., a market that was underestimated some time ago is growing: the Latin American market. In Latin America, there are many professionals who can be just what you need for your team. However, there was a tendency to believe that Latin American professionals were not as prepared to do remote work for Americans as citizens of India or the Philippines. Fortunately, the last decade has proven this to be not true at all.
Latin America is growing more than ever, even in the midst of the pandemic. In fact, in Colombia, we have seen how the BPO industry has grown thanks to the alliances created by the government with large companies in this sector. This in turn has been facilitating integration policies that make the relationship between American companies and Colombian representatives a necessary symbiosis to improve the economic stability of the country and create opportunities for its citizens while American companies benefit from skilled labor that is cheaper than other places.
Thanks to the results of the last decade, we can affirm that Latin America is slowly positioning itself as the best option for business owners in the United States. The citizens of countries like Colombia have been adapting and preparing themselves in the increasingly competitive market of virtual assistant jobs.
This makes the market a place where there are many people with specific skills who prefer to maintain a remote job, especially if it’s for rendering their services to US companies.
Let’s review some of the benefits of having a Latin America virtual assistant for your company:
#1 A Bilingual VA May Deliver Better Customer Support
Latinos have a knack for customer service like no one else. It is part of the Latin American culture to be friendly to people everywhere, though of course there are always exceptions. The rule is that Latinos are always helpful and friendly which is why large transnational BPO companies such as Teleperformance, Sitel, and Sutherland have found in Colombia an excellent base to run operations for many of the large companies in the U.S. such as Microsoft, Apple, Google, to name a few.
#2 Experience of a Bilingual VA
Directly related to the previous point, in Latin America you can count on professionals who have had direct experience in the BPO industry in contact centers, handling inbound and outbound calls, chats, and emails, or who have had experience working for U.S. companies in back-office functions.
Being so close to the U.S., Latin Americans have a great knowledge of the work culture, and some of these countries have even adapted their business models to imitate the success of U.S. companies.
Latin American professionals are your immediate neighbors, which means that not only do they have a better understanding of the American culture but also that there are many Latin American citizens or those with Latin roots in the U.S. who may represent prospects or potential clients and by having a bilingual Latino virtual assistant, you are opening up the possibility of a new market for your business.
#4 Time Zone
This is essential for any American business owner who wants to have a team that works during the same business hours. Let’s just say that virtual assistants in the Philippines and India are quite skilled, experienced, and willing to help you keep your business on top; but one of the biggest barriers that many entrepreneurs encounter is the time zone difference.
With a bilingual Latin virtual assistant, you get the best of both on-shore and off-shore worlds: quality, experience, cultural proximity, affordable prices, and better communication given the similar time zones.
If you want to learn more about our team and what they can do for your business, book a strategic call with our director Claudia and start enjoying the benefits of a Latin American bilingual virtual assistant.